Privacy policy

This Privacy Policy explains how Ecomcapital Holdings Ltd, trading as Yona Wellness (“Yona”, “we”, “us” or “our”) collects, uses and protects your personal information when you visit our website, place an order, create an account, contact us or otherwise use our services.

Our store is powered by Shopify, which provides the ecommerce platform we use to sell our products.

For data protection purposes, Ecomcapital Holdings Ltd is the data controller of your personal information.

Our Details

Ecomcapital Holdings Ltd
Trading as Yona Wellness
124 City Road
London
EC1V 2NX
United Kingdom

Email: hello@meetyona.co.uk

Information We Collect

Depending on how you interact with us, we may collect:

Your name, email address, telephone number and postal address
Your billing and delivery information
Your order history, subscriptions, returns and refunds
Account details and preferences
Messages and customer-support enquiries you send us
Information about how you use our website
Your IP address, browser, device and approximate location
Cookie and advertising information
Marketing preferences
Reviews, survey responses or feedback you provide

Payment information is processed securely by Shopify and our payment providers. We do not normally receive or store your full payment-card number.

Health Information

You may choose to include information about your health, symptoms, medication or supplement use when contacting our customer-support team.

Please only provide health information that is necessary for your enquiry.

Where you voluntarily provide health information, we will use it only to respond to your request, provide appropriate customer support and keep any necessary records of the conversation. Where required, we rely on your explicit consent to process this information.

We do not use health information provided to customer support for targeted advertising.

How We Collect Information

We collect personal information:

Directly from you when you place an order, subscribe, create an account, complete a form or contact us
Automatically when you browse our website or interact with our emails
From Shopify and the services connected to our store
From payment providers, delivery companies and fulfilment partners
From advertising, analytics and review platforms
From publicly available sources where permitted by law

How We Use Your Information

We may use your information to:

Process payments and fulfil orders
Deliver products and provide order updates
Manage subscriptions, returns and refunds
Respond to questions and provide customer support
Maintain and secure customer accounts
Prevent fraud and protect our website
Improve our products, website and customer experience
Request and display customer reviews
Send marketing communications where permitted
Measure the effectiveness of our advertising
Comply with tax, accounting and other legal obligations
Establish, exercise or defend legal claims

Our Lawful Bases

Under UK data protection law, we must have a lawful reason for using your personal information.

We generally rely on:

Contract: where information is needed to process your order, deliver products or manage your subscription
Legal obligation: where we must retain or disclose information to comply with the law
Legitimate interests: where necessary to operate, secure and improve our business, respond to customers, prevent fraud or understand how our services are used
Consent: for certain marketing communications, non-essential cookies, targeted advertising and the processing of health information where required

Where we rely on consent, you may withdraw it at any time.

Marketing

We may send you marketing emails or text messages where you have agreed to receive them or where otherwise permitted by law.

You can unsubscribe at any time by:

Selecting the unsubscribe link in an email
Following the opt-out instructions in a text message
Emailing hello@meetyona.co.uk

You may still receive essential communications about your orders, account or subscription after opting out of marketing.

You have the right to object to the use of your personal information for direct marketing at any time.

Cookies and Advertising

We use cookies and similar technologies to:

Operate the website and checkout
Remember your preferences
Understand website performance
Measure advertising
Show relevant advertisements where you have consented

You can manage non-essential cookies through the cookie banner or privacy settings displayed on our website.

We do not sell your personal information for money. We may share limited browsing or advertising information with advertising partners where you have given the required permission.

Who We Share Information With

We may share information with trusted organisations that help us operate our business, including:

Shopify
Payment processors
Warehousing and fulfilment providers
Delivery and courier companies
Email and text-message platforms
Customer-support providers
Analytics and advertising platforms
Review and survey providers
Website, hosting and technology providers
Accountants, legal advisers, insurers and other professional advisers
Government bodies, regulators or law-enforcement authorities where legally required

These organisations may only use the information for the relevant service or as otherwise permitted by law.

We may also disclose information in connection with a sale, merger, restructuring or transfer of all or part of our business.

Shopify

Our website is hosted by Shopify.

Shopify processes information about your use of our store in order to provide ecommerce, payment, security, analytics and related services. Information submitted through our store may therefore be shared with Shopify and its service providers.

Shopify may also process certain information for its own purposes where permitted by law. Further information is available in Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

International Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we use recognised protections where required, such as:

A UK adequacy decision
The UK International Data Transfer Agreement
The UK Addendum to approved Standard Contractual Clauses
Other legally recognised safeguards

You may contact us for further information about the safeguards used for international transfers.

How Long We Keep Information

We retain personal information only for as long as reasonably necessary.

This will depend on why the information was collected and whether it must be kept for legal, tax, accounting, fraud-prevention or dispute-resolution purposes.

For example:

Order, transaction and accounting records may normally be kept for up to six years
Account information is kept while the account remains active and for a reasonable period afterwards
Customer-support records are kept for as long as needed to resolve the enquiry and maintain appropriate business records
Marketing information is kept until you unsubscribe or object
A limited record of an opt-out may be retained so that we can honour your preference

Information may be retained longer where required by law or in connection with a dispute or legal claim.

Security

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no website, transmission method or storage system can be guaranteed to be completely secure.

Please do not send sensitive information through insecure channels.

Your Rights

Depending on where you live and the circumstances, you may have the right to:

Request access to your personal information
Ask us to correct inaccurate information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain uses of your information
Receive certain information in a portable format
Withdraw consent at any time
Object to direct marketing
Complain to a data-protection authority

These rights are not absolute, and legal exceptions may apply.

To exercise your rights, email hello@meetyona.co.uk. We may need to verify your identity before completing your request.

We will not discriminate against you for exercising your privacy rights.

Complaints

Please contact us at hello@meetyona.co.uk if you have concerns about how we use your information.

You also have the right to make a complaint to the Information Commissioner’s Office, the UK regulator responsible for data protection.

We would appreciate the opportunity to address your concern first, but you are not required to contact us before approaching the regulator.

Children

Our website and products are not intended for children, and we do not knowingly collect personal information directly from children.

If you believe that a child has provided us with personal information, please contact us so that we can investigate and delete it where appropriate.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for their privacy practices. You should review the privacy policy of any third-party website before providing personal information.

Changes to This Policy

We may update this Privacy Policy to reflect changes to our business, services or legal obligations.

The latest version will be published on this page with an updated revision date.

Contact Us

For privacy questions or to exercise your rights, contact: